BlackBerry has unveiled a new social media service, BBM Channels.
The smartphone company launched its latest product at the BlackBerry Live 2013 event with the support of F1 driver Lewis Hamilton.
BBM Channels will enable users to chat about topics on their favourite companies or artists, as well as interact with them.
BlackBerry CEO Thorsten Heins revealed that the F1 Mercedes AMG Petronas team would be among the first companies to feature on BBM Channels.
BBM Channels is currently available in beta with a full release due later in the year.
The news comes as BlackBerry also announced that it would make the popular BBM messaging app available on iPhone and Android for free later this summer.
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